EAST LANSING – Of the failures that came to mind, Mark Hollis was close to settling on a recap of the redesigned Spartans head logo — introduced in 2010, vehemently scorned and quickly withdrawn — when he looked out at his audience of college kids.
A featured speaker in a presentation called Failure: Lab at Michigan State's Wharton Center on April 1, 2014, Hollis decided to wing it with a story from his early adulthood. He told of the day he came home to see his mother crying, learned his parents were divorcing and decided to run from both of them.