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Michigan's win at Michigan State highest-rated college football game of afternoon

The latest installment of the rivalry between Michigan and Michigan State was a big draw on TV.

The Wolverines' 21-7 win against the Spartans on Saturday in East Lansing drew a 3.7 rating and was the highest-rated college football game of the afternoon, according to Nielsen Media Research. It was also FOX's second-highest rated college football game of the season and a 236 percent increase over the comparable game last year.

Michigan breaks through in second half to top Michigan State

The top market for viewership was Detroit with a rating of 26.1 while the next two were in Ohio in Columbus (13.