As soon as Mike Hart uttered "Little brother," in reference to his enemy, we knew it would take off as a rallying cry.
Here we are, 14 years later, and we weren't wrong, for once.
As Michigan and Michigan State football get set to meet Saturday in East Lansing as unbeaten 7-0 teams for the first time ever in the 114-game history, here's a quick history lesson on the comment heard 'round college football world and the fallout:
Setting the scene
Nov. 3, 2007 in East Lansing: Michigan had just won its sixth consecutive game against Michigan State, 28-24, to complete a fourth-quarter comeback for the second time in four years of the rivalry.