An event shrouded in mystery turned into a grand fashion show.
Michigan State football got new uniforms in a festive closed-door unveiling Friday night. Spartan fans love "Thy Shadows," it was clear, from those who attended the invite-only event for “social media influencers” who promote The MSU Brand. They sat alongside recruiting prospects, boosters and former program greats, blurring the lines like any good virtual reality-creating production does.
By Thursday morning, all of the hip couture, flashing lights, fist-bumps and selfies will be gone, replaced by dirt stains on clothes and bruises under pads as preseason practice opens, starting the most important month in Mel Tucker’s tenure.