The Michigan State Athletics Department and FOX Sports today announced a new long-term multimedia rights partnership effective for the 2016-17 academic year in which MSU will grant FOX Sports marketing and corporate partnership rights associated with its 25 varsity sports programs.
The rights will be managed by FOX Sports College Properties, a division of FOX-owned Home Team Sports, and will include in-venue signage, print, radio, television programming, corporate hospitality, digital and social media integration, promotional and experiential activities, and intellectual property rights and official designations.
The 15-year agreement will provide guaranteed revenues in excess of $150 million.