Winning the Big Ten title game means a lot for Michigan State football. Not only did the Spartans earn a bid to play in the conference title game, but with the win against Iowa, Michigan State proved to the nation that they’re not going anywhere any time soon.
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With the on-field success comes off-the-field power in terms of recruiting. It’s so much easier for a collegiate program to recruit top talent when you’re winning consistently and have a tremendous resume to back up the pitch.