HOLT — A.J. Hoggard spent two days this week dashing up and down the court at Holt High School as part of the Moneyball Pro-Am league. That was sandwiched around Michigan State basketball’s summer team workouts and weightlifting.
On Friday, the senior point guard picked up his phone and put some money in his bank account. All he needed was to thumb out a tweet with a picture of himself promoting a sneakerhead store across the street from campus in East Lansing.
At its core, that was the essence of how many envisioned college athletes could capitalize on their name, image and likeness when laws went into effect two years ago.