Back to the Michigan State Spartans Newsfeed

Couch: Bill Beekman might be a good dude, but MSU is taking a risk in making him AD

EAST LANSING – Bill Beekman is anything but an inspiring hire as Michigan State’s athletic director.

He’s a deeply internal candidate from a school that’s promised external vision. He’s never worked in athletics, until six months ago. And he’ll be seen as the choice of unpopular interim school president John Engler.

Inspired yet?

If this was the right hire, it can only be shown in time. There was no way for MSU to win the press conference, especially with Engler dominating it. Those are never good optics these days. It’ll remain a suspect hire until proven otherwise.