A TikTok video promoting Bioré has gone viral for its reference of the Michigan State shooting.
Social media influencer and former MSU volleyball player Cecilee Max-Brown posted a video to her TikTok account partnering with the skincare brand as part of its mental health campaign. In the video, Max-Brown appeared to open up about the anxiety she has experienced in the wake of the shooting while simultaneously promoting the products.
She discusses her struggles with mental health while the TikTok cuts to videos of different parts of her day such as exercising and journaling, which is followed by a cut to her using a Bioré pore strip.