The new Big Ten media deal calls for games on online streaming services.
But those fans without Peacock may not be totally in the dark when it comes to watching the Wolverines and Spartans.
NBC Sports announced on Friday that the media conglomerate has reached a deal with EverPass Media to distribute sports content to bars, restaurants and other commercial buildings.
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The multi-year agreement is good for all over the U.S., which means games like Michigan football's season opener against East Carolina and Michigan State football's home game against Washington next month should be on screens at your local watering hole.