Reports came out Thursday that the Big 12, which will have sixteen members beginning this fall, is considering selling the name of the conference to a corporate sponsor. The idea is that whoever wins the bidding process will have their name replace “Big” in the name of the conference. My initial reaction was that I hate this idea. But that is me; I pretty much despise every change that comes out of college sports.
After a few seconds to get over my feelings, I thought that this could be fun, and I started thinking of what a good name could be.