Detroit Free Press · May 19, 2016
AD Mark Hollis expects Fox deal to boost creativity
The 15-year, $150-million pact should benefit both the TV channel and the school
(Photo: Al Goldis AP)ROSEMONT, Ill. – When Michigan State announced its long-term multimedia rights partnership with Fox on April 21, it appeared to be a major boost to the bottom line.
A 15-year deal in excess of $150 million, it was an influx of money just ahead of the Big Ten’s new media rights deal likely to be signed this summer.
As costs rise — MSU athletic director Mark Hollis said covering an out-of-state athlete is more than $50,000 — any potential revenue sources will help.
But he saw potential for branding and creativity as well in the deal.