Derek Jeter’s Marlins are last in the standings and a tough sell at the ticket windows.
While there’s no quick fix for rebuilding the on-field product — a process that could take years — Jeter is taking steps to improve the bottom line. The latest example came Wednesday with the announcement the Marlins had hired three top executives tasked with breathing life into the struggling franchise:
u25aa Elisa Padilla, vice president of marketing and community relations.
u25aa Travis Apple, vice president of ticket sales and service.
u25aa Michael Shaw, vice president of customer engagement.
“As we continue to build this organization, the addition of these innovative and accomplished individuals is an important step in the process of delivering a first-class experience our fans deserve,” Jeter said in a statement.