Final story in a five-part series on the new Marlins owners and their plans.
So how could this work?
How could this Marlins ownership’s business model, with highly ambitious attendance and revenue targets, produce any better long-term results than the last regime’s approach, which ended with 14 consecutive non playoff seasons, and Jeffrey Loria unable or unwilling to continue to sustain enormous losses?
Derek Jeter’s group declined to make anyone available to discuss why it believes this plan can succeed. Jeter said after a town hall meeting last month that he is very “confident” he will boost revenue but hasn’t said why or how, beyond having more Latin music at games.