Since Day 1, new Miami Marlins leadership has demonstrated that they believe the path to sustainable success and profit requires tearing down and starting fresh. Fitting with that philosophy, the franchise will have a completely different look beginning in 2019.
Last week, the Marlins began teasing their #OurColores rebranding campaign. Now, feast your eyes on the new look:
At the time of publication, the Marlins still hadn’t announced anything publicly. The video is “unlisted” on their official YouTube account.
The team is aware that fresh colors alone will not instantly change the perception across South Florida, as president of business operations Chip Bowers explained to Andre Fernandez of The Athletic:
“A lot of our fans are scorned lovers,” Bowers said.