Gimenez on MLS, Marlins Stadium Issue: ‘A Bad Deal All The Way Round’

Miami Today.

• “One restriction is that soccer can’t sell stadium naming rights until baseball sells its own. But the baseball stadium is in its fourth season and the team still can’t sell those rightsbecause the stadium giveaway deal became a toxic issue.
• “… if the Marlins someday sell stadium naming rights, soccer can’t sell rights that conflict with the Marlins’ stadium sponsor.”
• “No soccer exterior ads may conflict with a major Marlins sponsor. But if soccer sells an exterior ad that doesn’t conflict, the Marlins can then sign a conflicting sponsor and the soccer sponsor can’t renew.