“Better people make better All Blacks,” is a quote from page 33 of James Kerr’s “Legacy.” Legacy details the 15 leadership lessons that could be learned from the management team that turned New Zealand’s All Blacks rugby squad from embarrassing back into the best. In order to build program culture the All Blacks had to start over. They brought in a new coach and that coach knew he was going to have to give his squad a cultural enema in order to accomplish this. However, it had to be done without losing the legacy of the All Blacks.
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There was a time in New Zealand culture when every child wanted to be an All Black, and that has returned.