University of Miami quarterback D'Eriq King is the first collegiate athlete to sign an NIL agreement with a professional sports team after partnering with the Florida Panthers.
The Panthers announced the deal Monday with the creation of "FLA Athlete," a program that will give student-athletes the ability to profit from their names, images and likenesses. The organization plans to add other collegiate stars within the state to the program.
King will appear at the team's games and develop a merchandise collection and other content to promote the NHL squad across South Florida.
The Houston transfer is heading into his second year with the Hurricanes after totaling 23 passing touchdowns and just five interceptions in 11 games last year.