Miami Hurricanes quarterback Tate Martell will be one of the athletes to benefit the most from the change in the business model that allows athletes to monetize their own name, image and likeness. Social media was one of the biggest reasons that the NCAA chose to change the business model.
Anyone can be an influencer on social media. The antiquated reasoning behind not allowing athletes to use their name, image, or likeness to earn money in the past was that it was a benefit that an average student would not have. That view has completely flipped with the advent of social media.