Ever heard of Soles By Sir? It’s ok if you haven’t “heard” of him, but there’s very good chance you’ve “seen” his work before. Unlike several custom sneaker designers that mainly put their work out into social media, Sir’s work can be found on a football field about to be warn by rookies like Redskins running back Derrius Guice, but also already warn by future Hall of Famers like Tom Brady. From Thursday Night Football to the World Baseball Classic, each pair of kicks he’s made for athletes have not only break boundaries for the custom sneaker culture (especially for the NFL), but has in some way been a part of sports history thanks to the breakout performances players like Martellus Bennett has done while in them.