Kirk Herbstreit addressed the Miami Hurricanes on ESPN’s College Game Day and it bares repeating. “I guess football doesn’t matter. It matters to the alums, the brotherhood of the U, but I don’t know if it matters to the people making the decisions at Miami. If they don't change that, it doesn’t matter who the coach is.”
Julio Frenk heard the challenge and initiated the change. He promoted two change agents who were entrusted in symbolically rebranding and rekindling the flame that was once known as the U. Senior Advisor Joe Echevarria and Chief of Staff Rudy Fernandez were now called upon to shake up the status quo.