Unveiling their brand new Nike City Edition jerseys, which boast fuchsia and blue gale lettering on a black base, the Miami Heat dominated the air waves this week.
Accompanied by a promotional video set to Phil Collins’ “In the Air Tonight”, the debut of Miami’s Vice Nights for the 2018-19 season, gave the team a level of publicity not felt since the arrival of LeBron James.
The Heat weren’t playing a game on Thursday, but the line leading up to the team store during the Midnight Madness event was enough to form a respectable crowd.