MIAMI –When the Miami HEAT take on the Mavericks in Dallas tomorrow night, they’ll be sporting their newest uniforms, the Hardwood Classics Throwback HEAT. The Throwback HEAT Campaign is Charged by Mountain Dew and pays homage to the white home uniform worn by the mid-1990’s HEAT teams. The uniform features chunky numbers with a large drop-shadow and a scoop neck silhouette, as well as the original design of the “flaming T” element in the HEAT word mark. The campaign, a light-hearted and fun tribute to the team’s early years, is characterized by whimsical, colorful fonts and animated doodles.
A highlight of the Throwback HEAT Campaign is the creation of the Throwback HEAT headquarters.