Michael McCullough: The absolute best thing about the White Hot campaign is how HEAT Nation has claimed the campaign and taken ownership of it. No fan base shows up and shows out like HEAT Nation when it comes to White Hot! But, before I get into that, let’s hop into the way-back machine for a little refresher.
We introduced White Hot back in 2006, following the successful Back in Black (2004) and The Red Zone (2005) color-themed Playoff campaigns. One thing you have to remember…back then, these color-themed Playoffs were not commonplace in the NBA like they are today.