Pat Riley's three-peat trademarks could have led to the Miami Heat president getting a sizable payday if the Kansas City Chiefs had won their third consecutive Super Bowl.
Turns out, the Basketball Hall of Famer actually doesn't keep that money.
Riley said he devotes his share of revenues gleaned from "three-peat" usage -- he's had trademarks on that term for about 35 years -- to various charitable organizations. Of particular importance to Riley and his wife, Chris Riley, are groups that help military veterans and their families, including the Special Operations Warrior Foundation in Tampa, Florida.