CBS Local– Social media is a convenient tool to bring athletes closer with their fans, but can doing it at the wrong times be detrimental to their performance? According to a study by researchers at Stony Brook University, late-night tweeting from NBA players has shown to lead to a decline in performance the next night at their game.
The study sifted through more than 30,000 tweets from accounts of 112 players during the hours of 11 p.m. to 7 a.m. from 2009 to 2016. The findings were such that players who dabbled in late-night Twitter averaged one fewer point, shot 1.