Shortly after the NBA announced the 2016-17 schedule, and the Miami Heat announced that single game tickets will be going on sale, Micky Arison–the managing partner of the franchise–wrote a letter to fans begging them to buy tickets thanking them for their continued fandom.
Thank you, thank you, thank you!!
Thank you for your amazing support over the last 21 years since I became Managing General Partner for your Miami HEAT.
Thank you for helping us achieve 294 consecutive sellouts, the longest sellout streak in team history and the second-longest current streak in the NBA.