Hey Miami Heat fans, don’t forget to bring your phones to Sunday’s preseason opener against the Atlanta Hawks.
The Heat, which announced earlier this year it was going to be the first franchise in the NBA to completely transition entry into AmericanAirlines Arena from tickets to smartphones, will begin the switch with its first exhibition game.
Parking at AmericanAirlines Arena and Bayside Marketplace will also be mobile only.
“Heat fans organically adopted mobile in droves last season with one in three using mobile only entry,” said Matthew Jafarian, the team’s Vice President of Digital Strategy and Innovation.