The NBA is permitting teams to put advertisement patches on their jerseys beginning this season, and South Florida-based Ultimate Software has won the competition to occupy that space on Heat jerseys, according to two league sources.
The Heat confirmed our story.
“We are extremely proud to have Ultimate Software as the first partner on the Miami Heat Jersey,” said John Vidalin, the Heat’s executive vice president/revenue officer. “This is truly a historic opportunity and we are thrilled that we will be partnering with a company based here in South Florida.”
The ads will appear on the left shoulder of Heat jerseys during games.