In case you have been living under a rock for the last several weeks, the fast-food chain Popeyes has a new chicken sandwich that is all the rage. The craze really kicked off when the social media sphere started to make the claim that this new sandwich may just be better than the famed signature chicken sandwich from another very popular chain of restaurants, Chick-Fil-A. The chatter has been so big around the internet that some have estimated the publicity garnered from the sandwich going viral can be estimated out to about $25 million worth of advertising.