The Miami Heat are a team that knows about being discounted. They have been the proverbial underdogs for quite some time now and even when they were the most dominant team in the league by far, the Big 3 era, they were still the most infamous, the most hated, and counted on to fail.
Something to keep in mind as we move forward here is that things can either be relative or absolute. When something is relative, it is typically that way in relation to or in comparison with something or someone else.