MIAMI (CBSMiami) – The Miami Heat head into next week’s NBA playoffs with a new playoff slogan. Usually they go ‘White Hot’ but this time, it is ‘United in Black’ to tie-in to the fight for social justice.
The team will sell the same shirts the players will wear, on line at the Heat’s team store.
CBS4’s Steve Goldstein asked coach Erik Spoelstra on Friday how it all came about.
“The marketing department worked on it quite a bit with basketball operations, Michael McCollough and his team spearheaded it.
But we’ve been meeting quite a bit, really for the last 2 months on trying to figure out a way that we can make the most impact for sustainable change,” explained Spoelstra who says he is 100% on board.