In honor of the 2021 HEAT Playoffs presented by AT&T, we’ve launched yet another line of *fire* merch for fans to rock as they rep the defending Eastern Conference Champs. But one item stands alone in its uniquely authentic, crowd-sourced connection to HEAT Nation: Court Culture’s GUTS tee.
The term’s origin can be traced back to Pat Riley’s end-of-season press conference in 2014, during which the HEAT President uttered a phrase that has since become embedded within the die-hard HEAT fan’s lexicon: “This stuff is hard…and you gotta stay together—if you got the guts.