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About seven months ago -- when the NBA was optimistic its long-dreamed-of in-season tournament would finally become reality -- the league's creative brain trust began tinkering with a big question: How could they make sure fans would know instantly they were watching a group stage game?
Sure, the league could work with broadcast partners so that scoreboards would alert viewers that the game was part of the tournament. That was easy. But those words and markings are small and might fade from the viewer's consciousness fast.
Around April, they started thinking about the basketball court itself.