Your Miami HEAT announced today it has won the 2022 NBA Sales & Marketing “Team of the Year” Award. The award recognizes demonstrated excellence in business performance across both key revenue drivers and operational focus areas such as people and culture, and community impact. The award covers performance during the past 24 months in primary revenue driving areas such as ticketing, partnerships, digital marketing, strategy, analytics and performance and a distinctive area of focus—overcoming COVID-related challenges. The Team of the Year Award was determined by a selection committee comprised of team and league executives.
“No one could’ve foreseen the ways in which a global pandemic would change our industry, our business and our world,” said Eric Woolworth, President of The HEAT Group’s Business Operations.