MIAMI, Feb. 1 – The 2017-18 season marks the 15th year the Miami HEAT will pay tribute to Black History Month with a comprehensive campaign. PepsiCo is the presenting sponsor of the Black History Month initiative.
The Black History Month initiative includes several activations across various mediums. Among them are the following:
Black History Month Challenge
The Ninth Annual Black History Month Challenge presented by PepsiCo, will be hosted in the lower bowl of AmericanAirlines Arena on February 26th. Students from two local schools—Miami Central High School (Miami-Dade) and Dillard High School (Broward)—will compete against each other by answering Black History trivia questions.