MIAMI – The 2015-16 season marks the 13th year the Miami HEAT will pay tribute to Black History Month with a comprehensive campaign spanning multiple media platforms and outlets. PepsiCo is the presenting sponsor of the Black History Month initiative. The HEAT will present a series of vignettes focusing on the notable achievements of various African-Americans who have helped change the course of history with their contributions in sports, the arts, the community, entertainment, music and politics.
In addition, the Seventh Annual Black History Month Challenge presented by PepsiCo, will be hosted at AmericanAirlines Arena on February 29th.