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Finding shows Miami Heat brand is strong

Sporcle, the popular trivia Web site, published its first-ever ranking of the NBA's most and least memorable teams May 26. The Miami Heat ranked second overall, only behind the Los Angeles Lakers.

Sporcle created its ranking from its NBA Teams quiz, which challenges people to name all 30 NBA teams in as little time as possible. 1.8 million people have played the quiz since 2008. The Heat, despite losing LeBron James in 2014, are the second-most likely NBA team people are likely to name when challenged to name all 30 teams.