Hot Hot Hoops has the exclusive early look at the latest Gatorade campaign featuring two cool cats complete with photos from the set and interviews with Wade and Iceman.
Quick, name the two coolest NBA players to ever play the game, who embody what it means to be cool under pressure. Miami Heat superstar Dwyane Wade and NBA living legend George "The Iceman" Gervin are so cool it actually influenced their playing style and approach to the game, so it only makes sense that they would team up for a new Gatorade "Frost" ad campaign beginning today.