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Dwyane Wade to Partner with Naked in Promoting Company’s Innerwear

It’s been a busy offseason for Dwyane Wade.

Over the past month the Miami Heat superstar has been all over headlines. In late May, it was leaked that Wade could potentially opt out of the last year of his contract for the 2015-16 season. Then rumors leaked that Wade would “welcome” $20 million a year on a new contract.

Now Wade is making headlines for a different reason—he’s partnering up with Naked Brand Group to lead the company’s “Role Models” campaign. Naked is a brand that sells underwear and currently has a presence in a handful of high-end retailers.