MIAMI, October 4 —When the Miami HEAT debut their new “Legacy” uniform campaign in early December, HEAT fans will take their rightful place: front and center. The “Legacy” uniform campaign recognizes the fact that HEAT fans not only originated the practice of the color-themed Playoff campaigns, they have also taken ownership of the concept unlike fans in any other market. Starting with “Back in Black” in 2004, transitioning to “The Red Zone” in 2005 and finding championship glory with “White Hot” in 2006, HEAT fans have embraced their role when the games matter most.
Following the conclusion of the HEAT “Red, White and Pink” Game on Thursday, October 15, the HEAT will conduct a photo and video shoot to support the “Legacy” uniform campaign.