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Following the massive critical and commercial success of the “Vice” campaign, the Miami HEAT debuted an all-new “Vice Nights” uniform set for the 2018-19 season, along with an online hub that housed all accompanying content. Upon entering HEAT.com/ViceNights, users were able to explore multiple activations of the Vice Nights campaign, including a special player intro video, custom court design, branded merchandise truck, vanity license plate, and the black, laser fuchsia and blue gale uniforms.
Credits:
- Michael McCullough
- Jeff Craney
- Jennifer Alvarez
- Angel Kurny
- Jose Garcia
- JonMichael Rodriguez
- Terek Pierce
- Manuel Fabian
- Brett Maurer
- Sasha Beck
- Laura Sarmiento
- David Alvarez
- Jasmine Viana
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As a reward for making the 2017-18 Playoffs, the NBA gave each of its 16 playoff teams the right to rock a third alternate jersey: the “Earned Edition”.