- John Madden, Hall of Fame head coach and NFL broadcaster
If you’re like me, the media information in the days leading up to the Super Bowl are an incredibly mind-numbing display of staid comments and canned quotes presented in deadpanned delivery. By the time the game finally rolls around, you’ll be amazingly well-versed in which players like garlic on their artichokes, and you might even be aware that ‘Matty Ice’ isn’t a new brand of beer in the cheap aisle of the grocery store. But you’ll know very little, if anything at all, about how any particular player feels about the game.