During the 2015 season, the NFL experimented with the airing of a regular season game, the International Series contest between the Buffalo Bills and Jacksonville Jaguars, online, with the stream carried by Yahoo. There was speculation that the league was looking to expand online streaming in 2016, and, according to an announcement on Tuesday, that will happen.
This fall Thursday Night Football will be streamed live @twitter so fans will see more of this. https://t.co/s6tbr9FjvY
— Roger Goodell (@nflcommish) April 5, 2016
Twitter was the surprising winner of bids for the online rights to Thursday Night Football.