Super Bowl With a Smirk returns for our second of five daily columns needling the self-important NFL and the excess and gravitas of its big game.
The teams in the Super Bowl change every year — well, OK, not the Patriots, but the other team — but what never changes is the ever-escalating cost of those much ballyhooed TV commercials that run during the game.
The ads are now more popular than the game itself, according to advertising executives and nobody else on earth. Thirty-second ads during Sunday’s games will net NBC a record average of $5.