The Miami Super Bowl Host Committee unveiled the new Super Bowl LIV host city marketing campaign “LIVE IT MIAMI” during the National Football League Handoff Ceremony in Atlanta with the premiere of the Committee’s official hype video featuring one of Miami’s most recognizable voices and prominent artists, Pitbull.
The yearlong campaign aims to highlight South Florida and all it has to offer by creating excitement and building a sense of pride within the community. The video seeks to capture Miami’s flavor and to introduce the world to everything new since the city last hosted the Super Bowl in 2010.