MEMPHIS, Tenn. – Memphis Athletics has announced that its Tiger Scholarship Fund (TSF), the philanthropic fundraising division of the athletic department, has been rebranded as the Memphis Athletics Fund.
"This rebrand is the result of months of analysis and hard work by many people in our athletic department," University of Memphis Vice President and Director of Intercollegiate Athletics Laird Veatch said. "The underlying mission of our Tiger Scholarship Fund has not changed, and in fact, will only continue to grow and evolve thanks to the many generous supporters who make up the backbone of Tiger Nation.