MEMPHIS, Tenn. and IRVINE, Calif. (April 18, 2017) –Spectra Ticketing & Fan Engagement, the leading provider of ticketing, fundraising, marketing and analytics solutions in college athletics, today announced it has extended its 34-year partnership with the University of Memphis. A perennial powerhouse in men's basketball and now emerging as a football power with three straight bowl games, the University of Memphis has been working with Spectra Ticketing & Fan Engagement since 1983.
With the extended partnership, University of Memphis will employ Spectra Ticketing & Fan Engagement's industry-specific implementation of Salesforce CRM services, the division's industry-leading PAC Analytics services, and leverage the relationship with StubHub to increase convenience for fans.