MEMPHIS, Tenn. – Memphis Athletics' MaximUM Name, Image & Likeness resource program and its 901Women initiative launched in the fall honoring 50 years of competitive and academic excellence within its women's sports programs partnered with FedEx for a branding event for Memphis' female student-athletes at the Penny Hardaway Hall of Fame.
"Fast Break into Building Your Brand" featured Natalie McLean, FedEx Branding Specialist, and a group of speakers who shared their expertise on personal branding, including Memphis Director of Name, Image & Likeness Bridget Perine and Memphis Director of Student-Athlete Development Emma Such.