MEMPHIS --- Laird Veatch has been named Director of Athletics at the University of Memphis, UofM President M. David Rudd announced on Friday.
Veatch, who is a 25-year veteran in intercollegiate athletics, has been the executive associate athletics director for internal affairs at the University of Florida since July 2017. He has led the administrative oversight of capital improvement projects, event operations, facilities and strength & conditioning. He also serves as the sports administrator for football and is the primary liaison with Gator Boosters, the fundraising arm for Florida Athletics.
"Laird's a perfect fit for the University and our City," said Rudd.